Mariya Nurislamova is very best generally known as the co-founder and CEO of Scentbird, the popular subscription service billed as being the “Netflix of perfume.” Over the years she has also introduced Deck of Scarlet, a immediate-to-buyer elegance manufacturer, and Drift, a scent-targeted car or truck accent line.

Nonetheless, by evening she transforms right into a spiritual teacher, intuitive, channel, artist, and writer—roles reflected in her prolific YouTube channel “This is often Mariya,” which has amassed above 102,000 subscribers and capabilities over 1,two hundred films. Her spiritual messages blend guided meditations, Strength channeling, and cosmic philosophy, attracting a big and engaged audience.

Electronic Presence & Content material
On YouTube, Mariya’s output spans:

Meditations & channeling periods: Centered on chakras, Electricity portals, therapeutic, and quantum manifestation.

Intuitive Q&A films: Open up, personal interactions exactly where she addresses viewers’ deepest queries.

Limited-sort clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her approximated ~300,000 followers across platforms.

Her cross-platform reach tends to make her a notable voice in the trendy spirituality arena.

Entrepreneurial Journey
While her spiritual id thrives online, her founder persona is rooted in tangible business achievements:

Scentbird (2014–existing): A membership design supplying above 800 fragrance alternatives to ~700,000 subscribers in the U.S. and Canada, backed by YC and boosting around $twenty five million in venture funding.

Deck of Scarlet: A elegance membership palette introduced in 2018–19, collaborating with best influencers to offer curated make-up kits beneath $30 each individual two months.

Drift: A seamless nod to her scent-obsessed branding, providing fragrance answers to vehicles.

Her entrepreneurial increase is widely included by company stores for example Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.

The Awakening: Spiritual Convert in 2018
In 2018, Mariya knowledgeable what she describes as a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Before long soon after, she launched her spirituality-centered content throughout YouTube, Instagram, and TikTok.

Because then, her information has delved into:

Living in “the Matrix”, a simulated fact framework.

Therapeutic by way of Electricity, which includes statements like self-therapeutic cancer or AIDS and processing miscarriage being a karmic choice.

Interstellar beings and ancestral karmic trauma—like associations of black hair or crooked enamel with further spiritual which means.

These significant-assertion beliefs eventually collided with her community profile.

Controversies & General public Backlash
By mid-2024, Mariya’s spiritual content material began to conflict together with her company graphic. The Business of Style described on subscribers, influencers, and even inner mirrored makes boosting alarms following getting statements about Hitler being a teacher of “3D World warfare,” denials of ailment, and crystal divination—all beneath Mariya’s real identify.

Notable critics:

YouTuber Keya’s Entire world and Zachary Michael mentioned they’d no more collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have overtly termed out her pseudoscientific promises and questioned the quality of Scentbird’s services.

Despite the backlash, Mariya insists she retains her identities distinctive and stands by her spiritual mission, unbowed by tension to eliminate content .

Strengths & Strategic Deserves
one. Genuine Dual Persona
Mariya’s mixture of tech entrepreneurship and spiritual training is unusual amid her peers. It offers:

An reliable personalized brand name that resonates with shoppers searching for deeper connections.

Diversified earnings streams across retreat occasions ($one,111 to $a hundred twenty five,000) and private channeling sessions.

two. Scale & Influence
Company advancement: Scentbird stories 45–fifty% YoY progress given that 2022, profitability because 2019, with once-a-year revenues surpassing $one hundred million.

Cultural visibility: Her spiritual channel garners a huge selection of thousands of views for every movie, making viral cultural existence.

three. Loyal Group
In excess of one,200 films and steady uploads have built a cult-like pursuing of seekers open to her Strength-based and mystical offerings.

Rising Dangers & Identification Challenges
Model Reputation Chance
Buyers, staff, and shoppers might look at Mariya’s metaphysical promises as off-putting, potentially eroding brand name belief.

Content material Moderation & Liability
Daring promises in health and spirituality could invite social-platform warnings, regulatory scrutiny, or debates about moral responsibility in influence.

Stakeholder Confusion
In spite of her assurances, traders scentbird ceo continue being mainly unaware of her spiritual id. Any perceived misalignment could pressure stakeholder confidence.

Path Ahead: Navigating Dual Tracks
Clearer Boundaries
Mariya may compartmentalize her spiritual and enterprise worlds far more proficiently—protecting spiritual content on separate platforms or under a pseudonym.

Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness components into her makes (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her additional ethereal written content with evidenced-centered steering, she could develop her foundation even though minimizing alienation.

Last Thoughts
Mariya Nurislamova stands in a exceptional intersection—the place enterprise‑grade entrepreneurship satisfies spiritual authority. She has created a scalable, rewarding enterprise empire, whilst capturing the imaginations of electronic-age spiritual seekers.

Still this really duality is her greatest asset and largest challenge. The mystic and the CEO co-exist in a single individual, creating friction. How Mariya navigates this frontier—possibly by distinguishing her voices or by harmonizing them—will define her upcoming legacy.

Will Scentbird continue being a fragrance staple with neutral branding?

Will her spiritual mission evolve into a mainstream wellness motion?

Can these paths co-exist, or will 1 eclipse one other?

This resonates like a cautionary tale inside our age of founder transparency: When beliefs are community, ambition and authenticity wander a wonderful line.

In short, Mariya Nurislamova isn't any ordinary CEO. She's a visionary entrepreneur, a channel for spiritual messages, and a cultural figure navigating the messy overlap of business and belief. Her future moves may possibly chart new territory—not merely in fragrance, but in how enterprise leaders condition their identities within the electronic spiritual age.